Why Mother’s Day opt out emails are a pink elephant to me
In a world of seemingly endless marketing fads, Mother’s Day opt out emails really puzzle me… Over the past few years I’ve noticed a huge increase in seasonal opt out emails from various companies I subscribe to. “We understand that Mother’s Day can be a sensitive time, so we’re offering an opt out of our […]
Should you hire a marketing consultant?
Is it better to use an in-house resource or hire a marketing consultant? There are pros and cons to consider when you hire a marketing consultant. And their experience and approach will impact the results they’ll deliver. So, if you’re debating whether to outsource or go in-house, this blog will help you decide. What is […]
5 reasons your marketing isn’t working
Feel like your Marketing isn’t working? It may be that your Marketing isn’t working. Or, there may be some other factors at play that simply make it seem that way. Whatever the reality, it’s important that you have clear expectations when you implement any marketing activity. So you know when to expect results and what […]
Agile Project Management – the basics
The other day I was trying to articulate what ‘Agile project management’ means… I thought I’d share my explanation below. It may be useful for others who’ve heard about Agile project management, but don’t necessarily know what it means! WHAT IS AGILE PROJECT MANAGEMENT? Historically, a Project Manager within an organisation would be responsible for […]
Before you start your own business… a few tips
You want to start your own business? Fantastic! It’s very rewarding and fulfilling to start your own business. Perhaps you’ve grown tired of the bureaucracy of the corporate world and fancy being the one who makes the decisions? Or, you hate the 9-5 rat race and lengthy commute and would prefer to work from home? You’ve […]
